Peacock Alley
Luxury bedding, bath linens, and home décor.
A Brief Bio
Peacock Alley has been transforming bedrooms and bathrooms into sanctuaries of comfort and elegance since 1973. Founded by Mary Ella Gabler, the brand is synonymous with timeless design and unparalleled quality. Each piece in the Peacock Alley collection, from sumptuous bedding to plush bath linens, reflects a commitment to craftsmanship and enduring style. With a reputation for using premium materials and traditional techniques, Peacock Alley products are more than just home essentials—they are investments in luxury and comfort that stand the test of time.
Renowned for its sophisticated aesthetic and attention to detail, Peacock Alley offers a wide range of products that elevate everyday living. Whether through their meticulously crafted sheets, cozy blankets, or stylish decorative accessories, the brand caters to those who value both beauty and durability. Available through their online store, luxury department stores, and a showroom in Dallas, Texas, Peacock Alley continues to set the standard for high-end home textiles. Embracing a philosophy of elegance and lasting quality, Peacock Alley remains a trusted choice for discerning customers worldwide, seeking to add a touch of refined luxury to their homes.
Our Collaboration
Full Site Re-Build(s)
In 2019, my agency was contracted to rebuild Peacock Alley's eCommerce platform, and I was assigned as the Lead Developer for the project. Starting from Shopify's Debut theme, I created a completely customizable platform. I continued in this role for over five years. In 2022, Peacock Alley sought a brand refresh, prompting a second rebuild using Shopify's new Dawn theme. These rebuilds encompassed thousands of products, hundreds of blog posts, and dozens of landing pages.
Custom Features
Peacock Alley values uniqueness, and I was dedicated to helping them achieve it. I developed dozens of customizable sections used across all pages and templates, tailored to specific requirements like tags, metafields, types, and collections. For example, there was a Slider with full control over text color, placement, size, overlay color, slide-specific custom CSS, and height adjustments based on screen size.
SEO
Ensuring Peacock Alley's content was fully indexed and searchable was paramount. I implemented correct hierarchies, attribution, schemas, and other best practices to optimize every page for search engines. This meticulous approach ensured that the brand's luxury home textiles were easily discoverable online.
ADA
Access and ethics are as important to me as they are to Peacock Alley. Regular audits were conducted to confirm full accessibility for all users, covering aspects like image alt text, attribute titles, ARIA text, and keyboard functionality. This commitment to ADA compliance ensured an inclusive experience for everyone.
Special Events
Peacock Alley's dynamic nature required their website to reflect their ever-changing marketing and product offerings. For over five years, I was the go-to person for events like Black Friday, Cyber Monday, Memorial Day, and Last in Inventory Sales. This involved setting up daily themes, short-time product bundles, countdown timers, and limited-time popups.
App Integration
Staying current with the latest Shopify and third-party apps was crucial for success. I acted as the internal liaison for app installations and troubleshooting, working with apps like Klaviyo, Yotpo, Rebuy, and BOLD. My role often involved brainstorming and resolving issues with third-party development teams to ensure seamless integration and functionality.
Testimonials
– Chachi, Head of eCommerce @ Peacock Alley
“His deep understanding of the platform's capabilities and codebase allowed him to create customized, effective solutions for our luxury website. Most times, I went to Austin first versus Shopify directly for anything theme or backend related because he had the answers.”
“He possesses a keen eye for design and user experience. His contributions resulted in a website that is not only aesthetically pleasing but also intuitive and easy to navigate. Austin’s focus on speed optimization ensured our website loads quickly and delivers a smooth user experience, which is crucial for SEO and conversion rates.”
“He is a clear and concise communicator. Austin regularly explained complex technical concepts to my team, third party agencies, and other Shopify partners alike that moved projects forward. Austin possesses a confident yet warm demeanor that’s critical for productivity and morale.”