100%
Premier providers of extreme sport helmets, and sunglasses.
A Brief Bio
100% is a premier sports performance company known for its high-quality gear and accessories, particularly in the motocross and mountain biking industries. Founded with a commitment to enhancing athletic performance, 100% offers a range of products including goggles, helmets, gloves, and apparel that combine cutting-edge technology with bold, stylish designs. The company's products are engineered to meet the rigorous demands of top athletes, ensuring superior performance, comfort, and protection.
In addition to its core offerings, 100% has expanded its product line to include performance eyewear for a variety of sports, including cycling and running. The brand's innovative designs and dedication to quality have earned it a strong reputation among professionals and enthusiasts alike. Through continuous innovation and a focus on high standards, 100% remains a trusted choice for athletes seeking the best in performance gear.
Our Collaboration
Full Site Re-Build
In 2022, 100% reached out to my agency for some help with their site. They were already on Shopify but there were a lot of issues with their current site. My team was tasked with giving them a 1-to-1 remake of their current site. Though had a massive amount of product and pages, all with individual sections and content, we were able to turn their new site around within 2 months.
SEO
Maximizing 100%'s online visibility was a top priority. I implemented robust hierarchies, accurate attributions, structured data, and other SEO techniques to optimize each page. This comprehensive strategy ensured that the brand's sports and performance gear was effortlessly discoverable by search engines and potential customers alike.
ADA
Ensuring accessibility and ethical standards were top priorities for 100%. Regular audits were performed to guarantee that the website met ADA compliance requirements, addressing elements like image alt text, attribute titles, ARIA labels, and keyboard navigation. This dedication to accessibility provided an inclusive online experience for all users.
Custom Features
100%'s stellar marketing team was always coming up with amazing new designs and ideas, and it was my job to make them a reality. Every week we were creating new pages and special sections to highlight their brand.
Special Events
100%'s dynamic nature demanded that their website continually adapt to their marketing, product shifts and new brand ambassadors. I managed the site’s updates for major events such as Black Friday, Cyber Monday, Memorial Day, and clearance sales. This included configuring daily themes, creating time-sensitive product bundles, setting up countdown timers, and implementing popups for limited-time offers.
App Integration
eeping up with the latest Shopify and third-party apps was vital for maintaining a competitive edge. I served as the primary contact for managing app integrations and troubleshooting, collaborating closely with tools such as Klaviyo, Yotpo, and Rebuy. My responsibilities included coordinating with third-party development teams to address and resolve issues, ensuring smooth integration and optimal performance.